Even today, the Asbach brand is associated with many elements that refer to its long tradition and history.
For example, the label on the bottle is based on the original document on which Hugo Asbach wrote down the formula for his brandy in 1892.
The red seal emphasises the significance of this important moment.
The lion in the seal is the heraldic element of the Asbach family, but it also symbolises the courage of the founder and stands for the strength and power of the product.
Asbach, an authentic brand, has deep roots in Rüdesheim am Rhein and can rightly be described as a German cultural treasure. The many international awards such as that of a “World Class Distillery” document the highest standards of quality that Asbach always expects of itself.